Mikey Centrella leads digital strategy for Pursuant. He guides everything from engagement campaigns, digital fundraising campaigns, paid media, search and display marketing, email campaigns, and social media story telling, to website design, mobile platform development and more.
Mikey is a leader in the field of digital marketing, social media strategy, and consumer branded communications with over 15 years of experience in private and nonprofit sectors. Before joining Pursuant, he was the Director of Digital Communications for the National YoungArts Foundation, an arts nonprofit focused on identifying and rewarding the most talented 15-18 year-old artists in the visual, literary, design, and performing arts. The digital strategy and campaigns that Mikey forged across all digital channels generated applications from young artists, built brand awareness, attracted new supporters, and increased donations. During his time at YoungArts, Mikey transformed the organization’s digital capacity by executing: a full website redesign, mobile optimized landing pages, Google AdWords Grants Pro, Facebook Live, social media storytelling content, YoungArts Awareness Day campaign (#becauseofyoungarts), Google Cultural Institute, a digital infrastructure transformation proposal, the YoungArts alumni portal, a gala lead generation campaign, the annual fund campaign, the Give Miami Day campaign, the apply to YoungArts campaign, analytics dashboards, email newsletters, email nurture campaigns, keyword and behavioral hyper targeting research for SEO/SEM/display, paid media and social advertising (Facebook, LinkedIn, Twitter, Instagram, and Google Display Network), compelling content (videos, guides/articles, blog posts), remarketing/retargeting advertising, leveraging influencers, media outreach, community outreach, blogger partnerships, social listening, conversation management, event activations, partner advertising, direct mail, traditional advertising, PR and integrated marketing campaigns.
Prior to working with YoungArts, Mikey was a Vice President at Publicis in New York City leading digital and integrated marketing campaigns for some of the world’s largest global CPG brands of P&G, Citibank, General Mills, and more. With Mikey’s leadership, Publicis created a dedicated in-house, data-driven, social media newsroom that closely monitored, listened, published, tested, and amplified brand messages. Mikey led cross-functional teams to execute award winning activation campaigns for P&G Scope Mouthwash, “Scope Bacon”, and Citibank’s Olympic Sponsorship, “Every Step of the Way”. These campaigns broke through and intersected social conversation, digital engagement and traditional consumer marketing. Mikey’s teams orchestrated integrated content marketing – events, advertising, conversation tactics, approaches for releasing specific messages in channels – and then optimized and leveraged digital channels to amplify the viral trends and deliver maximum ROI.
Mikey earned a Bachelor of Arts in communications from the University of Minnesota. He holds certification in Scrum and is an expert at Agile methodology. Mikey has lived in Philadelphia, Minneapolis, London, DC, NYC, and currently lives in Miami, FL with his wife, their 6 month old son, and a beagle. Mikey loves music and the arts and plays a rockabilly upright bass. He also likes to cook, sail, and hike.