With more than two decades of leadership experience spanning the disciplines of marketing, fundraising, and technology, Rebecca “Becca” Segovia serves as an Executive Vice President of Pursuant. She is a seasoned fundraising executive with a strong vision and passion to help nonprofits reach more donors and raise more dollars to further their missions.
At Pursuant, Becca is a creative leader providing guidance across client services, marketing and sales to help nonprofit organizations achieve breakthrough results. She has a special affinity for omni-channel and relationship-based fundraising strategies aimed at increasing donor lifetime value and nonprofit health.
Why do you do what you do?
I believe in the ripple effect and think the world would be a better place if we were all centered around that idea. If we all made small, daily changes we could see big impact for the greater good.
When I’m not fundraising, I’m usually…
Busy with my husband and our three beautiful daughters. We have an immense passion for travel and adventure, whether that’s in our backyard, the beach, or abroad. Sometimes you can find us scoping out real estate to invest in or land to build on. I am also an avid volunteer and Board Member with the Seed Effect, a micro-finance organization working in South Sudan.