Trent Ricker leads Pursuant as Chief Executive Officer and President, casting vision for the companies within The Pursuant Group while also playing a key role in client service, strategy, and technology leadership. Trent brings to Pursuant more than 20 years of executive management, plus marketing and consulting experience, with a strong emphasis in the nonprofit sector and fundraising technology. He has served some of the largest nonprofit organizations in the world, including the American Cancer Society, American Red Cross, National MS Society, Feeding America, Anti-Defamation League, and Susan G. Komen.
Before joining Pursuant, Trent served as the vice president of client services at Convio (acquired by Blackbaud), a leading technology provider for nonprofits. Prior to Convio, he formed and led a digital marketing agency in Denver, CO, where he and his team worked with top brands such as Apple, Sun Microsystems, and Qwest Communications.
Why do you do what you do?
I’m passionate about partnering with nonprofit leaders who are working to change the world and who also recognize that the world is changing. I love working with leaders who are looking for new and better ways to increase their organization’s ability to impact the world, whether it’s helping them navigate organizational challenges or figuring out how to adapt for-profit business and marketing principles into fundraising and stewardship strategies. At the end of the day, I’m honored to be a small part of the incredible impact being made by the organizations we partner with at Pursuant.
When I’m not fundraising, I’m usually…
Playing golf, traveling and spending time with my wife and two daughters.