Pursuant is honored that the University of South Carolina’s “Cocky’s Countdown,” one day fundraising campiagn was recently recognized as one of the top 20 most innovative giving days concepts by Evertrue, a social donor management software company.
Here is a look at this year’s recipients. Let’s just say that Pursuant and the University of South Carolina is in some great company:
“Cocky’s Countdown Campaign Overview
The primary objectives of the campaign were to acquire new and to activate lapsed donors through a creative, multi-channel strategy. The USC set a fundraising goal of $23,331, representing one dollar for every undergraduate student on campus.
Pursuant worked with The USC to create a three-part video series to accompany a donor blitz email campaign during Homecoming Week.
The first two videos sent to donors were light-hearted pieces that starred Cocky, the University’s mascot. The third and final video in the series tied the previous two videos together and communicated a compelling case for support.
Each element of the campaign drove prospects to a custom landing page that prompted fans and alumni to donate and become more deeply engaged in the future success of The USC.
The Campaign Results
The University of South Carolina exceeded its campaign revenue goal in just one day. Nearly 30 percent of the donations received were from first-time donors and the average gift was $81.
Trent Ricker, Pursuant’s CEO, says, “Pursuant is thrilled for The University of South Carolina and is honored to have played a role in their success. This campaign was not only exciting to build, it also exceed everyone’s expectations.”