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Do you struggle to understand your different audiences and identify your most valuable donor segments? Do you have a hunch the messages you’re sending aren’t resonating with donors? Does it seem like all your departments are working in silos and potentially confusing donors by sending inconsistent messages?

In this on-demand webinar, Pursuant’s Matthew Mielcarek and Cystic Fibrosis Foundation’s Jeremy Fleisher will explore the innovative ways nonprofits are leveraging data to solve these challenges. Matthew will share how nonprofits are beginning to use CRM data & market research to unlock donor motivation and apply those insights to create more meaningful experiences for donors. Jeremy will share his insights from experience in the field at Cystic Fibrosis Foundation, implementing such programs.