Storytelling that Moves Donors to Upgrade Their Giving
When we think about what builds a relationship between an organization and its most loyal donors, it’s often the organization’s ability to deliver its story in a way that moves individuals to become involved and give. This is true from the annual fund to the major gifts. In order to move our loyal, mid-level donors, we need to captivate them with unique stories, relevant to them. When we do, we build trust and loyalty.