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Storytelling that Moves Donors to Upgrade Their Giving

When we think about what builds a relationship between an organization and its most loyal donors, it’s often the organization’s ability to deliver its story in a way that moves individuals to become involved and give.  This is true from the annual fund to the major gifts. In order to move our loyal, mid-level donors, we need to captivate them with unique stories, relevant to them. When we do, we build trust and loyalty.

In this Mid-Level Master Series, Pursuant’s Kelley Stewart will explore your burning donor upgrade questions:

  • How do you tell your story to the mid-level?
  • What stories and programs resonate well with this key audience?
  • How can we better tell our story and, therefore, build relationships with these donors?