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Pursuant Giving Outlook 2020 Download

Pursuant’s
GivingDNA
Platform

Deliver truly personal experiences that inspire people to find, engage and give more than ever before.

Let’s get personal, your supporters expect it.

Every non-profit wants to find more supporters, advocates and donors and get them to act now. To do it most create and target campaigns to all or some of their supporters. But today, supporters want to control their own giving experience.

No wonder giving has begun to stagnate. Less households and individuals are giving less dollars to a smaller number of causes, and revenue per donor often no longer covers acquisition costs.

Giving has changed.

People want to connect personally with organizations and control if, when, where and how much they interact. What motivates each person to act? We believe each supporter has a unique GivingDNA…

…so how do you figure it out?

Understand the GivingDNA of your supporters.

Before you can engage your supporters, you have to know them. We gather hundreds of attributes including demographics, behavior, psychographics, affiliation, engagement channel preference and timing. Our technology decodes each supporter, from major gifts to casual supporters, revealing elements of who they are and what motivates them to action.

Pursuant has been instrumental in the management of measuring, tracking and forecasting major gift success at TCU.

Michael E. Edwards
Vice Chancellor Regional Development, TCU

How it works.

 

Train 

Our team trains our Augmented Intelligence models with decades of best practices and key GivingDNA™ attributes.

 

 

Optimize 

We connect your data and use our models to predict the propensity to give and giving path of each person.

 

 

Recommend 

We suggest the optimal plays you can run to engage and move each person to act.  

 

Update 

We analyze outcomes which inform the next iteration, constantly improving results.  

 

Train 

Our team trains our Augmented Intelligence models with decades of best practices and key GivingDNA™ attributes.

 

 

Optimize 

We connect your data and use our models to predict the propensity to give and giving path of each person.

 

 

Recommend 

We suggest the optimal plays you can run to engage and move each person to act.

 

Update 

We analyze outcomes which inform the next iteration, constantly improving results.

The result?

Get more supporters to act with personalized engagement.

Why you need Pursuant

Segment and prioritize which supporters to engage.

Convert supporters when they are ready to act.

Get recommended plays to acquire, engage and retain supporters.

Create highly personalized content that fuels connection.

Engage your current supporters more personally.

G

Grow

GivingDNA Platform Updates

Learn about the latest product updates for Pursuant’s GivingDNA platform.

With Pursuant’s GivingDNA…

 

Use Donor Data Discovery 

Both at the segment and individual level.

 

 

Find prospects across the giving pyramid 

Use insights to inform acquisition, retention and engagement strategies.

 

Improve Portfolio Management 

Use Major Giving Metrics to make informed decisions.

 

 

Optimize New Donors 

Use insights to inform acquisition, retention and engagement strategies.

 

 

Access your file 

Understand the size of your opportunity to fuel growth.

 

 

Connect the dots 

Find and leverage relationships between constituencies to drive engagement and giving.

 

Use Donor Data Discovery.

Both at the segment and individual level.

Find prospects across the giving pyramid

Identify the hidden giving potential in your file through our intelligent modeling.

Improve Portfolio Management

Use Major Giving Metrics to make informed decisions.

Optimize New Donors

Use insights to inform acquisition, retention and engagement strategies.

Assess your file

Understand the size of your opportunity to fuel growth.

Connect the dots

Find and leverage relationships between constituencies to drive engagement and giving.

Everything you need to start growing and a team that has your back.

Not every organization has the time or expertise, we get it.

That’s why we created our Concierge Giving Service where our experts, leverage our technology as an extension of your team to deliver hyper-personalization to your organization.

From strategy, market opportunity analysis, strategic segmentation to direct response, digital design and storytelling, we’ve got you covered.

“We knew something had to change. We needed new strategies and tactics for stewarding and retaining our existing donors.”

Vanessa Andrews
Chief Development Officer

"Our partnership with Pursuant has significantly changed the way we target, leverage and execute our mass marketing strategies. Their innovative solutions and expertise have resulted in measurable upticks in both our engagement activities and revenue. We trust their team to help us to better understand the relational needs of our investors, and how best we can serve them."

Blake Silverstrom
Vice President of Donor Engagement

"Pursuant helped us shake the trees to reveal our strongest general fund supporters."

Krista Byers
National Director of Integrated Fundraising

"By partnering with Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters."

Bente Weitekamp
Vice President of Development

"Speaking as someone who is very territorial over our data, I feel 100% comfortable with the Pursuant team and your ability to slice and dice our data. Yesterday’s presentation was great!"

Cathy Hyman
Director, Gift Records and Acknowledgements at Children's Medical Center Foundation

"We entrusted our reputation and financial health to Pursuant wisdom and strategy and they came through! Not only did our supporters love the connection with Moody, they happily responded! We regained their support- some lapsed as long as five years- and solidified our relationship for the future."

Bruce Everhart
Vice President, Donor Development and Channel Strategy

We play well with others.

Already have a CRM, Gift Processing or Fundraising platform? Awesome. We make it super easy to integrate with the technologies you already have.

Don’t see what you are looking for? Please let us know
We are always improving and building the integrations our customers need.

Schedule a Conversation

Learn how Pursuant can help your organization find, engage and activate supporters and donors at scale.