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Pursuant @Pursuant

A recent study on donor decision-making found that 94% of prospects choose their preferred charity in the Awareness stage (rather than in the Consideration or Conversion stages). https://t.co/RG5nvBa4tV

New research tells us something pretty mind-blowing: Donors are making up their minds based on perceptions they have before an organization ever invites them to take action. https://t.co/hZE6Q7johf

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First Impressions Cheat Sheet: 5 Ways to Increase Collaboration Between Development & Marketing

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