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Pursuant is now part of Allegiance Group - Read More

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Further your mission with a nonprofit marketing agency

Your nonprofit is on a mission to impact the world. As a nonprofit marketing agency, we have the people, data, and tools to get you there.

Learn More
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Further Your Mission with a nonprofit marketing agency 

Your nonprofit is on a mission to impact the world, As a nonprofit marketing agency, we have the people, data, and tools to get you there.

Learn More

You want to make the world a better place, one person at a time.

Pursuant is the Fundraising & Nonprofit Marketing Agency that can get you there.

People

We know you are committed to work that matters, but attention and resources are scarce. We empower nonprofit marketers and fundraisers to cut through the noise and deliver messages that inspire supporters to engage and give. 

What fuels our passion? 
You do. Our clients feed the hungry, heal the sick, nourish souls, enrich lives, care for animals, and build minds. You have an important goal, and we’re thrilled to leverage our blend of data, technology, and award-winning creative services to get you there. 

We’re different because we’ve walked in your shoes.
Many of our leaders, technologists, and creatives began their careers with nonprofit organizations. We’ve been there. We understand your passions (they’re ours too). We’ve faced the same challenges and want to help you achieve your goals with innovative nonprofit marketing. 

About Pursuant

Pursuant is a full-service nonprofit marketing and fundraising firm dedicated to helping  charitable organizations increase awareness of their mission, engage with constituents, acquire new donors, and drive donor loyalty. Grounded in data science and powered by its proprietary GivingDNA wealth screening and data analytics platform, Pursuant leverages analytics to inform marketing and fundraising strategy with impactful creative services and messaging.

 

About GivingDNA

GivingDNA is the next generation of wealth intelligence and data analytics for nonprofit organizations. It uniquely combines your internal data with external insights to inform all areas of your fundraising strategy, from annual fund segmentation to mid-level and major gift prospecting and portfolio optimization. Powered by Pursuant’s 20+ years of fundraising expertise, nonprofit professionals rely on GivingDNA for real-time data visualization to gain insights and guide strategy across their entire organization. 

 

Pursuant + GivingDNA 

Together, Pursuant + GivingDNA leverages analytics to inform marketing and fundraising strategy with impactful creative and messaging.

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Our Approach 

A partnership with Pursuant is one that builds a thriving culture of collaboration that inspires dedicated people to change the world through your organization.

Data

With GivingDNA, we begin by allowing your data and your constituents to paint a picture of what is going well, what could be improved, and where opportunities exist to accelerate fundraising for your mission.

Portfolio1
Portfolio1

Data

With GivingDNA, we begin by allowing your data and your constituents to paint a picture of what is going well, what could be improved, and where opportunities exist to accelerate fundraising for your mission.

Collaborate with Pursuant’s direct response fundraising experts to expand awareness with digital media.

Philosophy + Strategy

The discovery process enables us to craft nonprofit marketing strategies, based on our collective experiences and insights, that are customized for your unique brand and the constituents who support you.

Collaborate with Pursuant’s direct response fundraising experts to expand awareness with digital media.

Philosophy + Strategy

The discovery process enables us to craft nonprofit marketing strategies, based on our collective experiences and insights, that are customized for your unique brand and the constituents who support you.

Creative

We put our team of award-winning writers and designers, in-house web developers, and in-house print facility to implement an omnichannel marketing strategy.

Work with Pursuant to drive more engagement with your direct response fundraising campaign.
Work with Pursuant to drive more engagement with your direct response fundraising campaign.

Creative

We put our team of award-winning writers and designers, in-house web developers, and in-house print facility to implement an omnichannel marketing strategy.

Discover the hidden gems of direct response marketing with mid-level and annual fund upgrades.

Results

We measure and evaluate the strategies we put in place and use the findings from those assessments to refine our approach.

Discover the hidden gems of direct response marketing with mid-level and annual fund upgrades.

Results

We measure and evaluate the strategies we put in place and use the findings from those assessments to refine our approach.

How We Help

1. Listen to understand and build your tailored nonprofit marketing plan.

We create a custom marketing plan to help you better understand your target audience, connect with and retain constituents interested in your cause, and actively engage your loyal donors. Using our tools and technologies, we ensure your nonprofit marketing plan will help you connect consistently with the right people across the appropriate marketing channels. 

 

2. Define your constituent journey to boost the moves management process across the funnel.

It’s essential to understand who your nonprofit's supporters are and how they prefer to interact with your organization. With our unique analytics and insights team we are able to tell you who your most valuable donors are, where they’re at in their donor journey, what their preferences are, and which messages resonate with them most.

 

3. Evaluate and explore new opportunities to expand across all channels.

Our work doesn’t stop there. Now that your nonprofit marketing plan is established, it's time for us to do what we do best. Using state-of-the-art analytics and algorithms, we continue to explore new opportunities across all channels and throughout the funnel to grow your mission and community of constituents.

Nonprofit Marketing Agency Services and Technology

 

Marketing & Direct Response Services

Pursuant crafts compelling storytelling that acquires, activates, converts, and retains the supporters you need in the channels that most engage them.

Services:
Comprehensive Strategy
Creative Storytelling
Direct Mail Management
Print Services
Digital Engagement Campaigns
Website & App Development
UX, Branding & Design
Loyalty & Incentives
Public Media CRM
SMS & Mobile Marketing
Email Campaigns & Automation
Programmatic Video & Display
Social Media, SEO & SEM
Media Buying & Advertising
Phone Fundraising
Face-to-Face & Event Marketing

Analytics, Insights & Experience

Data is the engine that drives our direct response services. Our broad suite of solutions delivers results across all levels of your giving program:

Market Research
Strategy Assessments
Custom Reporting
Revenue Projections & Forecasting
Performance Benchmarking

GivingDNA™ Platform

Our proprietary SaaS platform, GivingDNA, is the next generation of wealth screening and data analytics. Learn more about this all-in-one fundraising analytics, data exploration, and wealth screening tool here.

WeDidIt™ Online Donation Tool

Our unique donation tool, WeDidIt, is the premier online fundraising platform that allows your team to save time and effortlessly raise more funds online. Through our mobile giving forms, text-to-donate, and peer-to-peer campaign pages, you’ll reach more donors and improve results so you can focus on your mission.

Who We Serve

Pursuant is proud to partner with leading organizations in the following sectors

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Healthcare
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Education
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Health & Human Services
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Faith
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Animal Welfare
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Arts & Culture
See the Results
Mary Beth Pate

“Pursuant is a fantastic agency partner to Cleveland Clinic. Their rich background in analytics, technology and strategic insights has driven outstanding results for our team. They have truly become an extension of our team.”

Mary Beth Pate
Executive Director, Marketing & Philanthropy Communications

Citysquare

“Pursuant enabled CitySquare to greatly expand the reach of our message through their creative and innovative electronic campaign solutions. Not only have they enabled us to reach new donors and community partners, but they’ve helped us deepen our connection with those we already have.”

Sandra Ostead
Director of Development

American Physical Therapy Association

“This is the best experience I’ve had with any vendor. By a lot. I’m extremely pleased with how attentive they’ve been to our vision, how they’ve identified opportunities in alignment with that vision that we hadn’t thought of, and how they’ve respected our timeline and budget. On top of that, they’re just been plain fun to work with.”

Jason Bellamy
EVP, Strategic Communications

Alabama Public Television 3

“As a public media station, you always must stay “top of mind” with your donors. And, the best way to do that is to use the multiple tools available in your toolbox. With Allegiance Group’s support, we expanded our multifaceted campaigns, adding robust digital and email programs in addition to texting campaigns, in support of our membership mailings, resulting in our best fundraising year ever in FY21!”

Despine Vodantis
Director of Membership

LA Zoo Association

“We’ve seen a significant improvement in the number of donors for specific appeals using WeDidIt!”

Genie Vasels
VP of Advancement

Case Studies

We are committed to relationships and results.

Case Studies

We are committed to relationships and results.

DDFL
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Alabama Public TV
Treehouse Humane
GA Mountain Food Bank
American Cancer
Phi Delta Theta #!
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Our People and Values

Our People

Our nonprofit marketing agency is a passionate team of nonprofit leaders, technologists, and investors creating a platform for good. We believe in friends and partners. We work for those who give and those who dedicate their lives to improving our world.

Our Values

We honor those who give and work relentlessly to improve their experience. We focus on doing something impactful, and we take responsibility for our customers’ success and each other.

Our Commitment to Diversity, Equity, and Inclusion

As a nonprofit marketing agency that has dedicated the last 20 years of service to supporting the needs of communities around the world, Pursuant built a team committed to an equitable and inclusive work environment. We take pride in our team members' diverse backgrounds and experiences, and we encourage ongoing, open dialogue among our colleagues to better understand, appreciate, and celebrate diversity. We believe a diverse team brings greater creativity, problem-solving, and success in supporting and representing the diverse organizations we serve.