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Direct Response

We are the only full-service fundraising and marketing agency in the country with the ability to provide strategies across all giving levels and all communication channels. Pursuant is structured to complement your staff and existing partners.

Together, we create experiences that drive results.

All channels. All levels.

Direct Mail | Digital | Media | Acquisition & Annual Fund | Mid-Level & Upgrade

Learn More
Cancer warrior

Direct Response

We are the only full-service fundraising and marketing agency in the country with the ability to provide strategies across all giving levels and all communication channels. Pursuant is structured to complement your staff and existing partners.

Together, we create experiences that drive results.

All channels. All levels.

Learn More

Storytelling - All Channels

Award-winning storytelling is the heart of our approach to direct response fundraising. Once you know the right people to engage, you can create relevant, engaging and compelling content that speaks directly to what the donor cares about. Our experienced team of writers and graphic designers are included in the strategy process. When it's time to create words and images, they're ready and able to develop experiences that truly stand out and move your donors to action.

Direct Mail

Direct Mail

Direct mail continues to be an integral part of a thriving fundraising program. We develop each campaign within the context of your organization’s current ecosystem, deploying our strategists, creative team, print production specialists, and a full mail house with state-of-the-art printers. From strategy to analysis, we subscribe to a rigorous discipline of controlled testing that honors your existing revenue while driving growth through breakthrough packages.

Direct Mail

Direct Mail

Direct mail continues to be an integral part of a thriving fundraising program. We develop each campaign within the context of your organization’s current ecosystem, deploying our strategists, creative team, print production specialists, and a full mail house with state-of-the-art printers. From strategy to analysis, we subscribe to a rigorous discipline of controlled testing that honors your existing revenue while driving growth through breakthrough packages.

Digital

Pursuant has been delivering digital marketing and fundraising results for more than two decades. Our digital team includes leaders with deep and diverse experience across all digital disciplines, channels and platforms including: comprehensive email strategy, web production, U/X, and more. Working in concert with the direct mail team, they enhance the natural relationship between the two channels.

Digital - NMSI campaign
Digital - NMSI campaign

Digital

Pursuant has been delivering digital marketing and fundraising results for more than two decades. Our digital team includes leaders with deep and diverse experience across all digital disciplines, channels and platforms including: comprehensive email strategy, web production, U/X, and more. Working in concert with the direct mail team, they enhance the natural relationship between the two channels.

Media

Media

Digital media offers a powerful way to expand awareness and acquire new names and donors. But the landscape is constantly evolving, making it challenging to keep up with best practices. Our team complements yours, serving as your expert partner in the following areas: social media, paid online advertising, paid and organic search, and SMS Engagement.

Media

Media

Digital media offers a powerful way to expand awareness and acquire new names and donors. But the landscape is constantly evolving, making it challenging to keep up with best practices. Our team complements yours, serving as your expert partner in the following areas: social media, paid online advertising, paid and organic search, and SMS Engagement.

Acquisition & Annual Fund

A catalyst for growth, acquisition is essential to driving engagement that allows you to deliver on mission. Blending rich analytics with authentic storytelling, Pursuant believes that acquisition should be measured in both short-term volume and long-term value. We establish your unique value, layer in an attention-capturing offer, and align with the ideal audience. The result is a quicker conversion rate, higher average gift, increased gift frequency, and greater long-term value.

Acquisition & Annual Fund
Acquisition & Annual Fund

Acquisition & Annual Fund

A catalyst for growth, acquisition is essential to driving engagement that allows you to deliver on mission. Blending rich analytics with authentic storytelling, Pursuant believes that acquisition should be measured in both short-term volume and long-term value. We establish your unique value, layer in an attention-capturing offer, and align with the ideal audience. The result is a quicker conversion rate, higher average gift, increased gift frequency, and greater long-term value.

Major Giving

Mid-Level & Upgrade

Mid-level and annual fund upgrade are the hidden gems of direct response fundraising. Working as a systematic, integrated and data-driven lead generation engine, mid-level enhances revenue in the short term while creating a pipeline of prospects for repeatable upgrade to major and planned giving. We create deliberate pathways that support acquisition of new donors at the mid-level, drive the intentional upgrade of annual fund donors to mid-level, and when necessary, allow mid-level to serve as a resting place for your most generous donors who may be between major gifts.

Major Giving

Mid-Level & Upgrade

Mid-level and annual fund upgrade are the hidden gems of direct response fundraising. Working as a systematic, integrated and data-driven lead generation engine, mid-level enhances revenue in the short term while creating a pipeline of prospects for repeatable upgrade to major and planned giving. We create deliberate pathways that support acquisition of new donors at the mid-level, drive the intentional upgrade of annual fund donors to mid-level, and when necessary, allow mid-level to serve as a resting place for your most generous donors who may be between major gifts.

Case Studies

We are committed to relationships and results.

Case Studies

We are committed to relationships and results.

Mary Beth Pate

“Pursuant is a fantastic agency partner to Cleveland Clinic. Their rich background in analytics, technology and strategic insights has driven outstanding results for our team. They have truly become an extension of our team.”

Mary Beth Pate
Executive Director, Marketing & Philanthropy Communications

Blake Silverstrom

“Our partnership with Pursuant has significantly changed the way we target, leverage and execute our mass marketing strategies. Their innovative solutions and expertise have resulted in measurable upticks in both our engagement activities and revenue. We trust their team to help us to better understand the relational needs of our investors, and how best we can serve them.”

Blake Silverstrom
Vice President of Donor Engagement

JDRF

“Pursuant helped us shake the trees to reveal our strongest general fund supporters.”

Krista Byers
National Director of Integrated Fundraising

Health Network Foundation

“By partnering with Pursuant, we have leveraged analytics and insights to gain a better understanding of the giving behaviors of our donors, employees, patients and our community. Their innovative solutions and expertise have helped to both evolve our internal culture and grow our revenue. As a result, we have developed strategies, both short and long term, to drive more meaningful relationships with our supporters.”

Bente Weitekamp
Vice President of Development

Children's Health

“Speaking as someone who is very territorial over our data, I feel 100% comfortable with the Pursuant team and your ability to slice and dice our data. Yesterday’s presentation was great!”

Cathy Hyman
Director, Gift Records and Acknowledgements at Children’s Medical Center Foundation

Moody Bible Institute

“We entrusted our reputation and financial health to Pursuant wisdom and strategy and they came through! Not only did our supporters love the connection with Moody, they happily responded! We regained their support- some lapsed as long as five years- and solidified our relationship for the future.”

Bruce Everhart
Vice President, Donor Development and Channel Strategy

Washington National Cathedral

“We knew something had to change. We needed new strategies and tactics for stewarding and retaining our existing donors.”

Vanessa Andrews
Chief Development Officer

Award-Winning Storytelling

Once you know the right people to engage, you have to create modern, engaging and beautiful content that touches people’s hearts.

We combine content, creative and channel with emotional storytelling to create experiences that stand out and move people to action.

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There’s a reason why leaders of today’s premier organizations select Pursuant as their partner. Learn how Pursuant can help your organization find, engage and activate donors to get the results you need.

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