Allyson White

Director, Marketing Automation and Demand Generation

Allyson joined Pursuant in April 2020 as a member of the Marketing Team, reporting to Rebecca Gregory Segovia. For the past 15 years, she has dedicated her career to helping nonprofits raise money for their causes through her marketing roles with BiddingForGood and FrontStream. Along with Allyson’s industry knowledge, she brings a deep understanding of marketing automation, demand generation, and lead nurturing to Pursuant.

Why do you do what you do?

I think of myself as a marketing mechanic. It is my job to take a look underneath the ‘hood’ and determine how to make the engine run better and more efficiently. I thrive on being able to configure and manipulate marketing and sales systems to work better together. While doing this, I’ve had the amazing opportunity to help nonprofits expand their fundraising and make a positive impact in their communities.

When I’m not fundraising, I’m…

Recently, it’s been attempting to homeschool the kids, we’re definitely getting PE credits complete for K-12. The other classes depend on if all of the stars align, definitely a day by day situation. Pre-COVID, it was playing, coaching and watching sports. Our new found love since being at home is badminton. I love to cook but hate to bake. I also love to read and I’m definitely a morning person.