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Case Study

The Pocket Testament League

How The Pocket Testament used Pursuant to reach more supporters, increase conversions, and improve supporter LTV.

In order to help Christians who struggle to share Jesus, The Pocket Testament League has created a simple method to sharing Jesus that works for anyone. In fact, they have taught millions of Christians around the world how to share the gospel over a hundred and fifty million times. By 2028, The Pocket Testament League is aiming to energize more than 225,000 Christians to invite 130 million people to meet Jesus, using this simple repeatable method of sharing the Word of God.

CASE STUDY

The Pocket Testament League

How The Pocket Testament used Pursuant to reach more supporters, increase conversions, and improve supporter LTV.

In order to help Christians who struggle to share Jesus, The Pocket Testament League has created a simple method to sharing Jesus that works for anyone. In fact, they have taught millions of Christians around the world how to share the gospel over a hundred and fifty million times. By 2028, The Pocket Testament League is aiming to energize more than 225,000 Christians to invite 130 million people to meet Jesus, using this simple repeatable method of sharing the Word of God.

By the Numbers

34%

Increase in post call average gift.

On

Pace to exceed fiscal Year 2019 revenue.

By the
Numbers

34%

Increase in post call average gift.

On

Pace to exceed fiscal Year 2019 revenue.

The Challenge

For the past three years, The Pocket Testament League has been facing year over year declines in Gospel order revenue. They turned to Pursuant’s GivingDNA™ Platform for strategic insight to determine which constituents to target in their phone outreach campaign.

The GivingDNA ™ platform has resulted between 50 and 135 more potential mid level donors that they’ve been able to speak with in just the last 90 days.

Mollie Yoder
Director of Membership

The Solution

In 2020, using Pursuant’s proprietary GivingDNA™ Platform ,The Pocket Testament League was able to identify their mid-level donors and prospects whom were most likely to connect on the phone and subsequently make a gift or make gospel orders for them selves and others.

The Results

So far the League has seen a 34 % increase in the average gift made post-call, can be attributed to donor insights provided to them by the GivingDNA™ platform. In the second half of 20 19 , the League were able to connect with just 17 -21% over the phone, but after leveraging the GivingDNA™ platform, The Pocket Testament League saw connection rates between 24% – 30% in the first half of 2020.

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