Truly Understand Your Data & Your Donors

Deeper insights, better experience

As an agency built by fundraisers for fundraisers, Pursuant is proud to have a dedicated analytics agency to serve our clients. The Pursuant Insights team combines best-in-class analytics solutions with decades of experience in the industry to help you find the “aha” moment that can transform your organization.

Explore our analytics solutions below or click here for more information about Pursuant Insights.

Start With A Complete Picture

Start With A Complete Picture

Pursuant Insights’ 3D Assessment will help you to know your numbers…with insight on trends and how they impact your organization’s potential for growth.

Get a Clear & Complete Picture of Your File

Analyze the current state of revenue and lifecycle migration of your donor base.

Find Untapped Opportunities & Develop A Plan

Identify hidden obstacles and new opportunities for achieving your goals.

 
Discover Why Donors Give & Develop a Plan to Cultivate Them

Discover Why Donors Give & Develop a Plan to Cultivate Them

Pursuant Insights’ Strategic Segmentation solution helps you discover what truly motivates donors to give and align your program around the best way to engage them.

Unlock donor motivations

Discover the passions and needs that drive donor action.

Identify your most valuable donor clusters for greater ROI

Pinpoint top 3-5 clusters with key characteristics, giving opportunity and motivations - then map a plan to engage them.

 
Design The Ideal Donor Experience

Design The Ideal Donor Experience

Pursuant Insights’ Journey Mapping helps you design the ideal donor experience to create greater engagement.

Meet Your Donors Where They Are

Map donor feelings at each stage of their experience with your brand and uncover areas within your organization that can positively impact that experience.

Prioritize Initiatives & Take Action

Identify and prioritize the gaps between the current and ideal experience for your donors and build a plan to address them and measure the impact.

 
Optimize Acquisition & Accelerate Growth

Optimize Acquisition & Accelerate Growth

Pursuant Insights’ Market Opportunity Analysis eliminates the guesswork of donor acquisition and discovers your best opportunities for growth.

Bring Clarity & Focus to Your Acquisition Efforts

Identify markets with the greatest potential to support your organization and assess the risks and advantages of investing to capture that potential.

Quantify Potential Growth Before You Invest

Using market research and analysis, calculate the potential revenue for each market before you launch.

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