Search Results for: relationship fundraising

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Relationship Fundraising: The Toolkit

Take your fundraising from transactional to transformational. Relationship marketing has completely transformed the way businesses interact with consumers. We think the same principles apply to fundraising. In partnership with Dr. Adrian Sargeant and Rogare, Plymouth University and Bloomerang, we have the relationship fundraising research and toolkit that will take your fundraising from transactional to transformational.... ...

Relationship Fundraising Volume 1 – The Why

Relationship marketing has completely transformed the way businesses interact with consumers. Volume 1 explores why the concept matters for nonprofits by assessing whether this can be transferred to fundraising and under what circumstances. ...

Relationship Fundraising Volume 2 – The How

Volume 2 explores how fundraisers can utilize and adapt current and emerging theories in social psychology to build better relationships that help meet their donors’ needs. ...

Relationship Fundraising Volume 3 – The Who

In Volume 3, leading relationship fundraising practitioners from around the world describe current trends in relationship fundraising and outline some of key challenges they think it faces, and what the profession needs to do to meet those challenges. ...

Relationship Fundraising Volume 4 – What Next?

As the Executive Summary of the ground breaking Relationship Fundraising research, Volume 4 helps you put insight into action by summarizing the findings from volumes 1-3 and recommending future directions that relationship fundraising could take going forward. ...

How to Evaluate the Success of Your Relationship Fundraising Strategy

In the past several weeks we have been exploring donor-centric fundraising. Closely tied with donor-centric fundraising is the concept of “relationship fundraising.” Applying relationship fundraising requires defining success in a new way. You cannot measure your results and success the same way you do with a transactional approach, because the goals are completely different. Perhaps... ...

The Nuts and Bolts of Relationship Fundraising

Every organization wants to build stronger relationships with their donors. And while we may understand the principles behind the latest relationship fundraising research, learning how to develop strategies and apply them in our interactions with donors at every level can be a challenge. You want to fundraise in a way that wins the hearts of... ...

The 7 Fundamentals of Relationship Fundraising

Someone has decided to give to your organization. Whoop! Now you need them to know their gift matters. And not just know it, but feel it. When we sponsored groundbreaking research on relationship fundraising, we learned that a donor who doesn’t feel that their gift made a difference isn’t likely to make a second one.... ...

Relationship Fundraising Volume 4 – What Next?

As the Executive Summary, Volume 4 helps you put insight into action by summarizing the findings from volumes 1-3 and recommending future directions that relationship fundraising could take going forward. ...

Relationship Fundraising Volume 3 – The Who

In Volume 3, leading relationship fundraising practitioners from around the world describe current trends in relationship fundraising and outline some of key challenges they think it faces, and what the profession needs to do to meet those challenges. ...

Relationship Fundraising Volume 2 – The How

Volume 2 explores how fundraisers can utilize and adapt current and emerging theories in social psychology to build better relationships that help meet their donors’ needs. ...

Relationship Fundraising Volume 1 – The Why

Relationship marketing has completely transformed the way businesses interact with consumers. Volume 1 explores why the concept matters for nonprofits by assessing whether this can be transferred to fundraising and under what circumstances. ...

Relationship Fundraising Pocket Guide: “The Donor Journey”

You want to reach people with the resources to make your vision a reality. Then you want them to give — again. And again, and again. Studies show it costs far less to keep a donor in your file than it does to attract new ones. But what makes a donor stick around? We wanted... ...

What is “relationship fundraising?”

At Pursuant we’re passionate about helping nonprofits connect donors to the causes that fire them up. That is the heartbeat of Pursuant and it’s what relationship fundraising is about at its core. The concept of “relationship fundraising” is important but really, what do we mean when we say that? What is “relationship fundraising?” Relationship fundraising... ...

Relationship Fundraising Demystified by Dr. Adrian Sargeant and Ian MacQuillin

2016 has been an exciting year thus far at Pursuant and within the fundraising community as a whole. Dr. Adrian Sargeant, Ian MacQuillin and the Rogare fundraising think tank published cutting edge research on relationship fundraising—a topic that hasn’t been researched extensively in almost 25 years. “Building relationships isn’t optional in fundraising, it’s inherent in... ...

Relationship Fundraising: What’s New?

“Building relationships isn’t optional in fundraising, it’s inherent in the definition of what fundraising is.” One cannot overstate how important the concept of ‘relationship fundraising’ is to fundraisers. Since Ken Burnett coined the term in his 1992 book the idea has become one of the dominant modes of thought about fundraising. Yet there is still... ...

Pursuant co-sponsors New Adrian Sargeant Relationship Fundraising Research

  The day has finally arrived! We’re thrilled to share that today “Relationship Fundraising: Where do we go from here?” is now available for download. The 4-volume report, sponsored by Pursuant and Bloomerang, is authored by Dr. Adrian Sargeant along with Ian MacQuillen and Jen Shang of Plymouth University’s Centre for Sustainable Philanthropy in the... ...

Dr. Adrian Sargeant: A Sneak Peek of Relationship Fundraising

It isn’t very often that something new related to fundraising comes along…but this week it’s happening. For over a year we have been planning and working toward the release of brand new relationship fundraising research conducted by Dr. Adrian Sargeant, Ian MacQuillen and the researchers at Rogare, the fundraising thinktank at Plymouth University’s Centre for... ...

The Foundation of Relationship Fundraising: A History of Relationship Marketing

This post is one in a series building up to the release of Pursuant-sponsored relationship fundraising research conducted by Adrian Sargeant and Rogare that will be released in early 2016. Caring about customers, and even being willing to say they are “always right,” has long been a part of marketing strategies and customer service. But... ...

Why We Care About Relationship Fundraising (Research)

Since Ken Burnett outlined the principles of relationship fundraising in his 1992 book, Relationship Fundraising, the idea has spread throughout the fundraising community to become one of the dominant modes of thought about fundraising. But there is still little agreement amongst practitioners about what relationship fundraising actually is and what a relationship approach practically means... ...

Go Beyond the Data to Discover Insights that Transform Your Fundraising Program

Hilary Noon , Executive Vice President, Insight, Analytics, and Experience Data and analytics have become a regular part of nonprofit fundraising. Many organizations have a team of analysts and database managers. Almost every agency provides “analytics” services. But when it comes to using data to drive strategy, improving the donor experience, and ultimately increasing donor loyalty... ...

Use Events As A Relationship Catalyst

Fundraising events. Just about every nonprofit conducts some sort of fundraising event whether it be a gala, a walk, an endurance event, a golf tournament, etc. Events are a great way to introduce new people to your mission, but all too often the relationship end at the event. So we sat down to talk about... ...

Demystifying Donor-Centric Fundraising

It’s easy to forget what it feels like to be a donor. After years of working in fundraising, it can be hard to remember how it feels to send a gift, then sit around wondering what it was used for, or why you haven’t heard back. Too often, messages organizations send celebrate their own wins.... ...

How to win at data-driven fundraising

Nonprofits have more access to data and analytics than ever before. But as you may well know, accessible doesn’t always mean actionable. Do you feel overwhelmed? Unsure what data to collect? Wondering what metrics matter? How to crunch your numbers? What to measure and how? How to interpret the metrics once you have them? Many... ...

3 Practical Fundraising Tips for Closed Loop Organizations

In recent weeks we’ve been discussing how fundraising strategies differ between closed loop and open loop organizations. Today we’re diving into three strategies for organizations whose beneficiaries will one day be its donors. 3 Practical Fundraising Tips for Closed Loop Organizations 1. Think transformational, not transactional. Nonprofits make a big mistake when they treat their... ...

The One Thing You’re Overlooking in Your Fundraising Strategy

While every fundraiser wants to acquire new donors, we often overlook the far greater potential that lies within the names on our existing file. Acquiring new donors is expensive. What if you could put less effort into upgrading a current donor and raise more money? The potential of upgrade is exponential. The One Thing You’re... ...

5 Ways to Use Digital Fundraising to Up Your Game at Year End

Riddle: What do the following have in common? Facebook Twitter YouTube Uber Airbnb Snapchat Instagram Fitbit Spotify Dropbox WhatsApp Hulu Pinterest Answer: None of these existed 12 years ago. Technology affords nonprofits an incredible opportunity to reach people that we didn’t have just 12 years ago. As you’re beginning to brainstorm about this year’s year-end... ...

4 Key Performance Indicators for Measuring Fundraising Effectiveness

Measuring the success of your relationship fundraising means taking a more long-term approach centered on developing, maintaining, and upgrading donor relationships instead of hitting dollars raised, response rate, and new donor goals. These four key performance indicators (KPIs) can help you evaluate opportunities to improve your donor centric strategy and develop deeper donor relationships. 4... ...

Apply to Join Pursuant Leadership and Rogare on Critical Fundraising Advisory Panel

If you have followed Pursuant very closely in the last six months you have probably heard about the Relationship Fundraising Research we co-sponsored that was released earlier this year. The four-volume research was a year in the making. When it was released and then highlighted at AFP in Boston in March it was really a... ...

Are you using the right ROI Metrics for your Integrated Fundraising Strategy?

If you’ve recently pivoted to an integrated fundraising strategy, it’s critical that you decide up front which success metrics are important and how you will capture the data and report on the results. This is especially true if your organization is accustomed to uncoordinated tactics in fundraising. Measuring the effectiveness of your integrated fundraising strategy... ...

The Intelligent Fundraiser’s Guide to Integrated Fundraising

Integrated fundraising has become a popular buzzword for many nonprofit leaders. And for good reason. Today’s donors want to engage with your organization in personal, relevant, and timely ways. Unfortunately, just because it’s important doesn’t make it easy. Organizational misalignment, limited resources, and disparate data can make it difficult to develop an integrated donor experience.... ...

Curt Swindoll’s Future of Fundraising Makes Top 10 List on SSIR

Happy New Year! We hope 2016 is off to a great start for you. We’re back in full swing at Pursuant this week. We’ve hit the ground running with our quarter 1 goals and are ready to tackle 2016. We’re gathering our entire company together this week, casting a vision for where we’re headed this... ...

What Your Nonprofit Can Learn about Fundraising from REI’s #optoutside campaign

You may have seen in the news that REI, the outdoor retailer, is closing its doors on Black Friday. Not only is the chain of 134 stores going to be closed that day, its online orders will be frozen and its employees are all getting a paid day off to #optoutside. Could shuttering its doors... ...

One Secret to Fundraising Smarter, Not Harder

Integration. It’s a great word. It means to take separate parts and form, coordinate, or combine them together into a functioning or unified whole. In the realm of nonprofit marketing, integration can be an incredibly positive and beneficial thing. It means taking all the different efforts we have that exist in separate silos—data, social media,... ...

4 Ways to Improve Donor Engagement during Year-End Fundraising

These days, there’s too much information out there to spend time on the irrelevant. Especially during the end of the year. People have evolved their abilities to quickly scan through direct mail, email, or websites and decide nearly instantaneously whether it’s relevant to them. For nonprofits, that means your fundraising has to be specific to... ...

6 Ways Tele-Fundraising Can Work in the New Era of Marketing

The fundraising landscape has changed greatly in the past few years. Earning (and keeping) donors’ attention has become increasingly challenging, and more donors have shifted their focus from mission to impact. These changes have forced leaders to evaluate and question what works when it comes to engaging donors. Dan Pallotta’s recent post for Harvard Business... ...

How to Build a Sustainable Fundraising Model with Mid-Level Giving

Every nonprofit leader wants to reach more donors and raise more money so that his or her organization can continue to make the world a better place. For many, that desire to make a lasting impact is what gets us out of bed in the morning. The truth is, a healthy and long-lasting fundraising model... ...

What Atlas of Giving’s 2015 Fundraising Forecast Means for Your Nonprofit

Atlas of Giving’s Fundraising Forecast for 2015 highlights some of the trends facing nonprofit leaders. Although the Indiana University Lily School of Philanthropy predicted a 4.8 percent increase in giving in 2015, we’ve found from experience that Atlas of Giving has proven to be a more accurate forecasting model for philanthropic giving. Here is an... ...

Pursuant Funds Relational Fundraising Research

At Pursuant, we not only work tirelessly to exceed our clients’ fundraising expectations, but we are also passionate about continuing to learn new strategies and pivot as technology and the world around us change. In light of our commitment to the future of fundraising, we are pleased to join together with donor management software company, Bloomerang,... ...

Week in Review: Secrets to Building Strong Relationships with Donors

  Building a strong and vibrant relationship with your donors is one of the most important things a nonprofit can do. Unfortunately, many organizations struggle to find the time to establish relationships with donors. Phone calls, people dropping by, employee issues, and e-mails seem like a giant time-sucking machine that descends from the ceiling in... ...

Week in Review: How to Impact More Lives Through Intelligent Fundraising

The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. These challenges require us to think differently when it comes to how we approach fundraising. The increased demands necessitate more sophisticated, comprehensive, and intentional tactics. Over the past few weeks, Trent Ricker has been providing and... ...

The Secret to Intelligent Fundraising Every Nonprofit Should Know

  Intelligent fundraising requires an objective approach to data and is guided by the insights it provides. Earlier this week, I shared two ways nonprofits can use data to identify and prioritize donors . While this data might enable you to gather valuable information when it comes to identifying and prioritizing donors, the real secret... ...

Why Balancing the Art and Science of Fundraising is Critical for Success

Earlier this month, we released our latest resource Balancing the Art and Science of Fundraising. The goal was to challenge nonprofit organizations to think differently and consider how we can take a smarter approach to fundraising in order to overcome the obstacles we face every day in the today’s changing nonprofit landscape. Last week, I... ...

How to Overcome Fundraising Challenges by Balancing Art and Science

The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. At the same time, many nonprofit leaders are facing expectations that have never been higher. Fundraising professionals feel increasing pressure to provide results to both their boards and the individual donors who want to know that... ...

Balancing the Art and Science of Fundraising

The fundraising landscape is changing rapidly and the challenges facing many of today’s nonprofit organizations have never been greater. Fortunately, the key to overcoming these new challenges and meeting the increased demands of today’s fundraising world can be found by learning how to balance the art and science of fundraising. Balancing the Art and Science... ...

4 Unique Ways to Evaluate Your Relationship with Donors

If you were to ask nonprofit leaders how confident they are about the strength of their relationships with donors, most would probably tell you they’re in a good place. But when it comes to defining the strength of your donor relations and reducing attrition, relying on intuition is a bad strategy. Part of setting up... ...

Year in Review: Our Top 5 Fundraising Tools and Resources from 2014

This week, we’re spending time looking back at some of the most popular fundraising resources and tools. Today, we wanted to highlight some of our most popular fundraising tools and resources to help you prepare as you look forward to everything 2015 has in store! Our Top 5 Fundraising Tools and Resources from 2014 Lifetime... ...

3 Long-Term Benefits of Digital Fundraising

Digital fundraising has become one of the hottest topics among nonprofit leaders and fundraising professionals. But it’s more than a fad. Last week, we shared how digital fundraising campaigns can make an immediate impact in a nonprofit’s fundraising efforts when their executed properly. However, “going viral” isn’t the only benefit of digital fundraising campaigns. In... ...

Week in Review: 3 Tips to Take the “Fear” Out of Fundraising

Today is a day where most people across the country embrace and celebrate the idea of fear. We watch scary movies. You might have kids who chose the most “frightening” costume from the store. We pay to have people scare us in haunted houses. However, in each of these instances, we realize that there’s no... ...

Interactive Fundraising Planning Tools

Has the appropriate amount of attention been dedicated to aligning all of your fundraising components across the donor pyramid and each stage of the donor relationship? Use our fundraising worksheets to provide an assessment of specific elements within your fundraising program and gain insight into where you need to focus your attention in order to... ...

Week in Review: Online Fundraising Trends, Tips, and Tricks

In today’s battle of the inboxes, tweets, Facebook updates, text messages, and banner ads flying across the screen, organizations can’t afford to ignore online fundraising 101 strategies to motivate and inspire supporters to donate money. Are you ready to improve your online fundraising strategy to connect with donors and drive donations? Here are a few... ...

How to Optimize Your Fundraising Strategy Around the Donor Lifecycle

Donor lifecycle management can help you plan your fundraising strategy and measure your fundraising effectiveness.  Effectively manage donor expectations at each step of the giving process is the best way to inspire loyalty and instill trust in your donors. But to do so requires mapping the donor experience and connecting the appropriate fundraising strategy and... ...

10 Strategic Fundraising Lessons from ALS’ Ice Bucket Challenge

Technology has made it easier than ever for cause stories and fundraising campaigns to “go viral.” This new opportunity has become the “golden ticket of today’s fundraising world. Many organizations are searching for ways to create that “spark” that spreads like wildfire. However, amid the searching there’s an important question to consider… Are you prepared... ...

How to Integrate Digital and Direct Mail to Increase Fundraising Results

  Nonprofit organizations that use an integrated approach for direct mail to drive multichannel communications are more likely to achieve their fundraising goals. Research shows that donors who give through multiple channels (e.g., via mail and online) provide 100+ percent more total revenue than single-channel givers. The reason is simple: When donors interact with an... ...

Case Study: Revealing Donor Interest can Dramatically Impact Fundraising

Here’s something that successful nonprofit leaders and development directors understand when it comes to making the ask: It’s all about the relationship! The more you can connect  your cause to the donor’s specific passions and interests, the more successful you will be when it comes time to engage them as a donor ask them to... ...

Why are Donor Personas Critical to Fundraising?

The easiest thing to do with Rachel, Joel, and Kelley is to simply drop them into the ongoing communication stream you send to everyone every month—to treat them as a mere silhouette, someone who looks just like nearly everyone else on file, not as a face with some unique identifying features. A far better approach... ...

The Five Pillars of Fundraising Strategy: Donor Behavior and Catalytic Interactions

Donor behavior is driven through catalytic interactions Are we even aware of what motivates people to take action? Do we know what causes someone to change their behavior? How can we influence people’s behavior? There are two questions they must answer: is it worth it to change my behavior, and if not, why should I... ...

The Five Pillars of Fundraising Strategy: Behavioral Data Integration

On June 8, Curt Swindoll hosted a webinar on the five pillars of fundraising strategy. He talked about a new perspective on strategy that can help you learn more about your donors, drive them up the pyramid, and engage them across all channels. Click here to view part one of the webinar synopsis. Behavioral data... ...

The Five Pillars of Fundraising Strategy: Whole Pyramid Strategic Focus

What drives your approach to fundraising, your strategy for connecting with and developing significant donor relationships? Most organizations admit that they just do what has worked in the past. On June 8, Curt Swindoll hosted a webinar on the five pillars of fundraising strategy. He talked about a new perspective on strategy that can help... ...

Top 5 Questions About the State of Fundraising

1. How can we show donors we are a smart choice? Accountability and impact are the two themes we heard from donors in 2010.  Like never before, donors want to know that their dollars are actually making a difference and not simply going into a large pool of money. Even institutions that previously relied upon the gifts... ...

Cultivate and Grow: 6 Guiding Principles of Acquisition

In this webinar, Pursuant’s Vice President of Analytics & Insights, Matthew Mielcarek, explores how to leverage data to identify and design an ideal donor experience. ...

Tony’s Top 3 Takeaways from 400 Interviews With Nonprofits

Tony Martignetti has the most listened-to, longest running podcast specific to the nonprofit sector and he just celebrated his 400th show. Taylor Shanklin at Pursuant had the opportunity to sit down with Tony and get his top three takeaways from all of his experience interviewing nonprofit leaders over an eight-year podcast history of 400 podcast interviews.... ...

Why Simply Using “You” More Won’t Inspire Donors to Give

I have a friend with a long history of developmental delays, personality disorders, and physical and emotional abuse. This has left her with a number of challenges in relating to other people, one of them being that she has no empathy. In other words, no one’s emotions are real to her but her own. She... ...

The Most Critical Time in the Donor Journey (and Why Every Nonprofit Should Care)

Think about the relationships you’ve had with friends or significant others. There’s always that initial getting-to-know-you period where you’re learning about each other and discovering new things. Then comes the crucial next phase: determining if this is going to be a lasting relationship. Some relationships make it through this critical period and survive and thrive... ...

Are You Making the Same Commitment You’re Asking Donors to Make?

As fundraisers, we ask a lot of donors. We ask them to commit their hearts and minds to a shared mission. We ask them to commit their time and money. We even ask them to encourage their friends to commit to the cause. But for all the commitment you’re asking of your donors, is your... ...

Pursuant Wins Three Telly Awards in the 38th Annual Ceremony

Pursuant, a full-service, technology-enabled, data-driven fundraising agency serving nonprofit organizations, has been selected a multiple winner in the 38th Annual Telly Awards. The Telly Awards named Pursuant as a silver winner for writing for commercials/marketing, a bronze for videography, and a bronze for editing. Since Pursuant’s inception, the company has been recognized for creative excellence... ...

How to Keep Your Nonprofit from Becoming Brand Road Kill

  If you have any experience as a customer, the brand that served you will evoke some sort of feeling in you, whether it’s positive or negative. Those feelings often are associated with specific experiences you or someone you know have had with that brand. Consider what immediately comes to mind when you think of... ...

Donor Cultivation Events for the Win!

I had the pleasure of speaking at BloomCon in February on donor prospecting. I love donor cultivation events and they’re fertile breeding grounds for donor prospecting. Audience members asked me some great questions on donor cultivation events, like “What if I put a few pledge forms out? Is that ok?” My answer? No. Why? Because... ...

Pursuant Welcomes Jennifer Bielat

We’re thrilled to welcome Jennifer Bielat to the Pursuant team. In January, Jennifer began serving as senior vice president, client strategy. Jennifer brings over twenty years of extensive leadership experience within the nonprofit sector. Most recently, she spearheaded the brand renaissance of Easterseals. Jennifer serves as chief strategist for Pursuant clients, leading our client strategy... ...

How to Take Your Doctors’ Day to the Next Level

Doctors’ Day is coming up on March 30th. It’s a fantastic opportunity to celebrate the incredible contributions that doctors make to our lives every day, and inspire giving among the patients and families they care for. One thing we’ve found through conversations with our partners across the country, is that many hospitals are looking for... ...

Effective Acquisition Strategies for Closed Loop Organizations

In some of our recent posts we’ve focused on the unique opportunities presented to open loop organizations in fundraising. As a reminder, these are organizations whose beneficiaries will likely never be donors. This week I want to zero in on closed loop organizations, the organizations whose beneficiaries will one day help fund future work. So... ...

3 Ways to Make Your Year-End Campaign Stand Out from the Pack

Calendar year end is perhaps the most exciting and impactful time of the year for nonprofits. Supporters are ready to give to causes they believe in. But there’s also a ton of competition for the eyes and ears of your donors. And it feels like that competition increases year after year. So what can you... ...

4 Game-changing Resources to Prep for Year End Giving

The end of the year is “make or break” time in the life of nonprofits. Maybe it’s because of the Olympics but I can’t help but be reminded that in sports, as in fundraising, every second counts. Year end is also a time in which you’re competing with thousands of other nonprofits who are vying... ...

Retention: Two Creative Ways to Keep Your Donor Pipeline from Leaking

Last week we talked about some ways to fill the donor pipeline, namely acquisition and reactivation. This starts the process of filling the donor pipeline, but you’re going to need a strategy to keep donors from slipping through the cracks. How do you stop that from happening? Even if you haven’t noticed a leak, part... ...

3 Steps to Build Trust with Your Donors

For any personal relationship to be lasting, effective, and rewarding, there must be trust. It’s no different with your nonprofit. Your donors must have a firm belief in the ability, truth, reliability, and strength of your organization. If that wavers, so does their commitment to you. How can you intentionally build trust with donors? Donors... ...

Nonprofit Leader Spotlight: Sterrin Bird of March of Dimes

We’re pleased to continue the Nonprofit Leader Spotlight with today’s guest, Sterrin Bird. Sterrin serves as Senior Vice President, Chief Development Officer at March of Dimes. We had the rare opportunity to go behind the scenes at March of Dimes and interview both Sterrin and Kimberly Haywood, Vice President, Direct Response Fundraising & CRM Insight. Look for a... ...

The One Step You Must Take Before Asking Donors to Commit to Your Cause

When you ask a donor for a gift, you are asking them to make a commitment—to your cause and to your organization. That’s a big deal. People don’t tend to open their wallets without first using their heads and their hearts. Before you can ask people to make a commitment to you, you must make... ...

Why Your Donors Don’t Want to Hear about Your Nonprofit

It’s easy to forget what it feels like to be a donor. After years of working in fundraising, it can be hard to remember how it feels to send a gift, then wonder what it was used for, or why you haven’t heard back. After all, you’re in the trenches. You know exactly how far... ...

What is “Donorcentrism?”

We recently got to host the Rogare Fundraising Thinktank’s Ian Macquillin and Dr. Adrian Sargeant for a webinar on their paramount research “Relationship Fundraising: where do we go from here?” One critical aspect of the relationship fundraising research that they unpacked was the term “donorcentrism.” What is donorcentrism? “Essentially, this is about placing the donor,... ...

Going to AFP? 10 Sessions You Can’t Miss

I’m packing my bags and counting down the days to AFP International in Boston! I hope you’ll come say “hi” to me in one of my sessions: “Relationship Fundraising” on Sunday at 12:30 with Adrian Sargeant and Jay Love or “Why Midlevel Donors are Sweeter than Christmas Morning” with Mark Rovner and Mohit Pramanik on... ...

The Final Stage of the Donor Journey: 3 Ways to Encourage Connection Between the Donor and Cause

Over the past several weeks we’ve explored the four stages of the Donor Journey. We saw how in Stage 1 we build awareness, how exploration occurs in Stage 2, and how Stage 3 is the time for expansion. The ultimate stage is donor fusion, in which donors have fused their personal identities with the organization... ...

When Feelings Matter Most: The Third Stage of the Donor Journey

Maya Angelou said “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Haven’t you had that experience? Do you remember a beloved coach, teacher or mentor? Maybe you don’t remember the exact phrasing of the wise words they bestowed... ...

The Beginning of the Donor Journey: Awareness and Exploration

A good first impression is irreplaceable. Whether it’s a potential in-law, a potential employer, or a potential donor, the early stages of building a relationship are critical. Often the early stages of a relationship can make or break the future of a relationship. It’s not so different in relationship fundraising. So today we’re going to take a look... ...

What Can Nonprofits Learn from Amazon’s New Bookstores?

Did you know that Amazon opened a bookstore in November? You heard that right. The internet juggernaut that is largely responsible for the modern day bookstore extinction (thanks to 2-day shipping and the Kindle) has, yes, opened a bookstore. And it’s not stopping there. Just last week Amazon announced that it has plans to open... ...

Nonprofit Leader Spotlight: Habitat for Humanity, Greater San Francisco’s Kristine Leja

At Pursuant we get a front row ticket to see the incredible work that is being done every day by nonprofits of all stripes. Today we want to share that perspective with you by pulling back the curtain to not just talk numbers and strategy, but to introduce you to one of the amazing nonprofit... ...

Four digital trends to focus on in 2019

It’s not always easy for fundraising and nonprofit marketers to navigate today’s digitally driven world. What is the best way to create content that will reach donors in a meaningful way? To answer your burning digital questions, Pursuant’s resident digital expert, Tina Ly, has forecasted some trends that should be top of mind for this... ...

Discovering Donors’ Passions & Values Within Your CRM

What connection do donors have to your organization? We’d like to believe that donors give because they’re drawn to a worthy cause.  While true for many, their connection is often more nuanced. Recognizing reasons that donors are drawn to give is crucial. It’s foundational for cultivating long-term relationships with them and making the shift from... ...

Is Your Nonprofit Harnessing the Creative Power of Empathy?

em·pa·thy /ˈem-pə-THē/ noun: the ability to understand and share the feelings of another. When it comes to connecting your organization with like-minded donors, there is nothing more important than empathy. This is the secret sauce that exceptional nonprofit creative uses to really grab donors. Empathy is what tells people: You know that thing you care... ...

5 Key Factors to Consider Before You Go Full Throttle on Acquisition

Everyone gets excited by acquisition. It’s new people. It’s the potential for more donor dollars. It’s a hopeful picture of a brighter future where you can do more good. Who wouldn’t get excited about that? But that excitement sometimes leads organizations to hit the gas pedal without first taking the time to adequately map out... ...

Go Beyond the Silos to Transform Your Donor Experience & Direct Response Program

Jennifer Bielat, Executive Vice President, Client Strategy It’s an undeniable fact: The experience you create for donors is directly tied to your ability to increase their loyalty, commitment, and giving. The challenge is that today’s donors have an Amazon-esque expectation for the kind of experience they get when interacting with brands—including nonprofits. They want to... ...

Finding the Sweet Spot of Corporate Social Responsibility

There is level of collaboration between for-profit and nonprofit that we are not truly realizing yet. Finding that sweet spot, where technologists and business leaders are collaborating with fundraisers and change makers, can create impact and improvement for all of the obstacles and challenges we want to fix in the nonprofit industry. For-Profit Companies Leading... ...

How to Use LinkedIn For Your Nonprofit

LinkedIn is thriving. In 2017 it hit over 500 million members. Individuals, nonprofit organizations and brands are leveraging the power of the network to drive engagement and build relationships. Have you ever thought about how you could be using LinkedIn for your nonprofit organization? In this episode, Taylor got to sit down with Dupe Ajayi, Digital Engagement... ...

Make it Easier for People to Donate to Your Organization Online… Even When They’re Not on Your Website

Let’s say you have 10 people who want to buy milk. If you tell them they can walk right across the street and buy it, 9 out of 10 will take action. However, if you tell them they have to drive a few miles and make a few turns, that number drops to 5 or... ...

The Intelligent Fundraiser’s Guide to Sustaining Giving

According to fundraising researcher and expert Dr. Adrian Sargeant, a 10% improvement in your donor retention rate can equal 200% in donor lifetime value. Not only is retention critical to a healthy donor pipeline, but it also costs less to keep a donor than to acquire a new one. The most effective tool you can... ...

The Art & Science of Acquisition

With an important mission to accomplish and day-to-day challenges in your path, how can your organization break through to acquire new donors? At Pursuant, we’ve found effective acquisition requires the convergence of both science and art. Science is data-driven strategies that allow you to target the right donors. Art is the experience you create to inspire... ...

Demystifying the Donor Journey

Download Demystifying the Donor Journey to learn how you can create an experience that leads to a deeper, more meaningful relationship with you donors. ...

A Simple Exercise to Create a More Meaningful Donor Experience

Before you set out on a journey, you need a map. Imagine scaling the Himalayas with no idea what lies ahead. It probably wouldn’t end well for you. On the other hand, if you have a map you can plan and prepare to take the most efficient and rewarding route possible. You increase your chances... ...

Three Common Donor Stewardship Stumbling Blocks

  At Pursuant, we have the amazing opportunity to work with a variety of different nonprofits. While the fundraising programs at these organizations are often drastically different, there are some common stumbling blocks we see across the board that impact an organization’s ability to implement an effective stewardship program. Before we get into how to... ...

Facebook Continues To Alter The Game For Nonprofits & Social Impact

Facebook Announcements Part Deux Facebook is at it again, recently making sweeping announcements that have organizations in a bit of a frenzy.  With changes to the News Feed, you may be wondering if Facebook will continue to be a useful channel for your organization? The short answer is yes, it will, but we have to... ...

Facebook’s Big Announcements: And How This Impacts Your Nonprofit

This week the charitable world saw a record-breaking #GivingTuesday, wherein its 6th year the worldwide giving day hit a record of $177M donations to charities across 98 countries, according to the latest numbers on givingtuesday.org.   But that wasn’t the only big news to drop on Tuesday this week… One Day. Two Major Announcements On... ...

How to Make a Meaningful First Impression with Potential Donors

When it comes to acquisition, first impressions are everything. A strong first impression can mean the difference between being welcomed in or having the door slammed in your face. Of course, I’m speaking figuratively here. The “door” could be anything from an email to a mail piece to a phone call to an event. The... ...

3 Major Pain Points When It Comes to Acquisition

Acquiring new donors can be a challenge. You have to identify individuals who share your concerns, break through the noise to make them aware of your organization, build enough trust to inspire them to give, and keep them engaged with your mission beyond that first gift. Working through each of these steps takes a lot... ...

The Must-Know Metrics You Need to Track

Does your blood pressure increase when you think about organizing all of the data you have on your donors? You’re not alone. Across industries, we have access to a great amount of data, but only 0.5% of data is ever analyzed and used. Today’s technology gives you access to massive amounts of information about your... ...

Nonprofit Spotlight: SPCA International Animal Rescue

We recently got the opportunity to do a complete analysis of SPCA International (SPCAI). The animal welfare nonprofit works to stop the abuse and suffering of animals with innovative programs that serve both animals and their human caretakers around the world. Background and problem we set out to address SPCAI is currently a Pursuant client... ...

Headed to AFP 2017? We want to be the first to tell you…

We’re introducing some exciting new solutions to help you eliminate the guesswork of fundraising and develop data-driven strategies to achieve your vision. Reserve some time here with one of our team members to learn more or stop by our booth (#451 & #550). And don’t miss two exciting sessions that we will be a part of:... ...

3 Questions to Answer to Determine Which Metrics Matter Most for Your Organization

Nonprofits have more access to data and analytics than ever before. But as you may well know, accessible doesn’t always mean actionable. Having access to so much data should be able to help us fundraise more effectively, but often it just leaves us overwhelmed. So where do you begin? Here are three questions to answer... ...

PART 4: YOUR BREAKTHROUGH STAND: The leader you are and the leader you need to become.

You stand for what you tolerate. – Unknown As a nonprofit professional, you are well-equipped to lead. You have become skilled in the art of building deep and meaningful relationships with donors and volunteers. You are proficient in fostering collaboration across departments, boards, committees, and constituencies. And, perhaps most notable of all, you continually prove... ...

Nonprofit Leader Spotlight: Nina Wilson Jones, Open Door Mission Houston

In today’s blog post we are putting a spotlight on Open Door Mission in Houston, Texas. Founded in 1954 as a downtown Houston homeless shelter and soup kitchen, today Open Door Mission employs a multifaceted mind, body and spiritual approach with programs of recovery, learning, and healing. We got the opportunity to sit down with... ...

The Intelligent Fundraiser’s Guide to Sustaining Giving: How to Implement a Recurring Giving Program to Improve Retention

According to fundraising researcher and expert Dr. Adrian Sargeant, a 10% improvement in your donor retention rate can equal 200% in donor lifetime value. Not only is retention critical to a healthy donor pipeline, but it also costs less to keep a donor than to acquire a new one. The most effective tool you can... ...

After DMANF: An Industry Forced to Evolve

As I sat to write my final post in the series on this year’s DMANF conference in Washington D.C., I started by reflecting on what felt powerful. I quickly found myself thinking about the sessions I attended, the hallway conversations I had, and the vision we all share for a better future for our constituencies.... ...

Nonprofit Leader Spotlight: Moody Global Ministries’ Bruce Everhart

We’re pleased to return this month with another Nonprofit Leader feature. Today we’re chatting with Bruce Everhart, Vice President of Donor Development and Channel Strategy at Moody Global Ministries. Bruce has been part of the Moody family for some 30 years. In our conversation he discussed the reason Moody has had “staying power” for him,... ...

Q&A with Kelley Stewart: How Hospitals Are Accelerating Giving from Their Grateful Patient Program

For many hospitals and healthcare foundations, finding a way to accelerate giving from their Grateful Patient Population has never been more challenging than it is today. Between HIPAA regulations, increased competition, and higher expectations to raise more with less resources, it is increasingly difficult to identify and cultivate tomorrow’s major donors. Today on the blog... ...

3 Ways Pursuant’s Innovative Solution Can Help Grow Your Grateful Patient Program

At Pursuant we have the honor of partnering with many kinds of nonprofit organizations to help them fund their mission, including some of the world’s leading hospitals and healthcare foundations. Over the course of years collaborating with our partners, we found that many nonprofit leaders of hospitals and foundations are dealing with a very unique... ...

What Every Open Loop Organization Needs to Know About Acquisition

Last week we began discussing the unique opportunity that open loop organizations have in reaching their donors. This week we want to dive into the practicals and provide you with three tips to implement in your acquisition strategy. 1. Improve messaging with donor feedback. Effective organizations survey their existing donors to discover and confirm the... ...

Nonprofit Leader Spotlight: Steven Rubloff, Virginia Hospital Center

Periodically we sit down with a fundraiser and pull back the curtain on their organization. Today we had the pleasure of speaking with Steven Rubloff, Vice President for Development at Virginia Hospital Center Health System and President, VHC Foundation. Steven has spent the last nine years building a foundation from the ground up and has... ...

Current State of Charitable Giving: 12 Ways to Pivot

Over the past several weeks we have unpacked the current state of charitable giving. We’ve discussed current political and social events, as well as macro trends in demographics and technology. Today we’re going to dive into interpreting these trends and share 10 recommendations for moving forward. Given the economic and political uncertainty that lies ahead,... ...

10 Ways Fundraisers Can Save Time and Raise More

The fundraising world is transforming and the challenges have never been greater. The cost of fundraising continues to rise. Nonprofit leaders are facing more accountability with less resources. Gift officers are pressured to cultivate the next generation of major donors. And nonprofits have more information about donors than ever before, but are still struggling to... ...

The first step in maximizing your nonprofit marketing strategy

In the nonprofit world it’s easy to get laser-focused on your area of expertise; but if each department in a non-profit is so hyper-focused on their own area, we have—whether intentional or not—built silos that cost us money, time and keep us from building a lasting relationship with donors. The first step in maximizing your... ...

The Key to Making Your Donor Feel Like a Superhero

Every donor wants to feel like a superhero. Making that happen takes a great attention to detail. First, you need to transition your messaging from organization-centric to donor-centric. This can be challenging simply because organization-centric practices have become so ingrained over the years that they are almost second nature. Making the shift from organization-centric to... ...

A Better Model for Major Donors and Annual Fund Programs

Last week we published the first in a two-part series on major donors and annual fund programs. Today I want to continue this exploration by sharing a model that I use that may help you see the clear difference between major donors and annual fund programs and how they can work in concert to help... ...

Major Donors and Annual Fund Programs: Which Is More Important?

In our work with nonprofits we’ve seen a critical lapse in understanding regarding the role of major donor support versus that of annual fund/broad-based support. In the next two blog posts I want to unpack the strategic differences between these two roles. These two important, yet very different fundraising arenas must be understood and maximally... ...

Nonprofit Leader Spotlight: Kimberly Haywood of March of Dimes

This week we’re concluding our two-part March of Dimes Nonprofit Leader Spotlight by sitting down with Kimberly Haywood, Vice President, Direct Response Fundraising & CRM Insight. If you missed our chat with March of Dimes’ Senior Vice President, Chief Development Officer Sterrin Bird last week you can check it out here. Enjoy this conversation with... ...

Gratitude and Impact: How to Create Instant Donor Satisfaction

After years of working in fundraising, it’s easy to lose track of what it feels like to be the donor— to send a gift and then wonder what it was used for or why you haven’t heard back. Or to feel astonished that your small one-time generosity would trigger monthly solicitations before any type of... ...

8 Best Practices for Executing an Integrated Donor Experience

As we continue to explore creating an integrated donor experience let’s dive into implementation and execution practices. In recent weeks we’ve unpacked the importance of an aligned organizational structure and culture. Now let’s get into the nitty gritty strategy and tactics to create an integrated donor experience. 1. Start with a clear understanding of campaign... ...

5 Reasons to Implement an Integrated Donor Experience

As a fundraiser you have more opportunities than ever before to reach out to your donors. You could send them a message on Linkedin, send them a direct mail piece, give them a call, email them a video—the list goes on. So, why shoCould your nonprofit integrate its efforts? Here’s five reasons. 1. Cultivate deeper,... ...

Why You Need to Become an Expert on the Integrated Donor Experience

Technology has changed the way we keep in touch, learn new information and do business. The impact of technology has touched virtually every aspect of life and fundraising is no exception. Especially with the emergence of mobile technology, the online world has begun melding into the donor’s physical world and a plethora of donor communication... ...

Nonprofit Leader Spotlight: University of Miami Athletics’ Jesse Marks

Today we’re excited to share this month’s interview with University of Miami Athletics Senior Associate Athletic Director for Development, Jesse Marks. Marks has over ten years of progressive experience and eight years of senior level management experience in the athletic fundraising space. He has successfully led and managed capital campaigns eclipsing over $110 million raised... ...

Vision-Casting Lessons from a Night at the Theater

Creating your nonprofit’s vision statement is an opportunity to script the future of your organization and make an incredible impact in the world. However, that will only happen if you know how to draft the script and you understand the key milestones to achieving your vision. A few weeks ago, I had the opportunity to... ...

4 Common Vision-Casting Opportunities That Nonprofits Miss

If you’ve ever wondered what your organization is missing when it comes to optimizing your fundraising appeals, here is one common pitfall to watch out for… Many organizations rely on vision-absent fundraising. It’s not always bad fundraising, but it’s generally transactional rather than relational. It doesn’t inflame the imaginations of their donors with hope for... ...

4 Nonprofits Leading the Way in Innovation

While the nonprofit industry tends to fall at the end the curve when it comes to innovation, that’s not the whole story. There are exceptions—organizations and leaders that have made it a point to embrace innovation in unique ways and accomplish remarkable things. These forward-thinking nonprofits are a reminder to us all that: It can... ...

5 Questions to Help You Instantly Improve Donor Acquisition

Acquisition is hard, and getting more difficult all the time. Experiencing acquisition success requires that we, first, understand the nature of the relationship we have with donors, and then implement a process that respects that relationship. Organizations who successfully navigate that process will have a far greater chance for success in their acquisition efforts and... ...

5 Keys for Converting New Names to Lasting Donors

Today’s donors are connecting with nonprofits differently. Rather than dropping donations into numerous organizational buckets, modern donors are looking to forge highly personal, long-term relationships with a select few nonprofits. As a result of this shift, nonprofits must change their approach. The key to engaging today’s donors and reaching their inner circles: Personalization. Five Steps... ...

5 Reasons Board Members Fail to Fundraise (and How to Overcome Them)

Do you ever think about firing your board? If so, you aren’t alone. Most nonprofit professionals I meet are frustrated with their boards.   In every webinar, classroom training or custom training I do, I get an earful about lackluster boards. Why do board members fail at fundraising before they even begin? The number one... ...

5 Proven Tips for Upgrading Mid-Level Donors

Most nonprofits focus on two areas to meet fundraising goals: giving at the general, broad-based fund level and major giving. This strategy has a built-in gap: mid-level giving strategies that simultaneously upgrade donors to your general fund while cultivating the next generation of major donors. 5 Proven Tips for Upgrading Mid-Level Donors Here are five... ...

A Formula to Maximize the Potential of Your Gift Officer’s Portfolio

“How should our nonprofit distribute our potential donor list in a way that sets up each major gift officer for success, while still giving our organization the best chance to cultivate those gifts at the same time?” This is one of the most common questions we get when talking with nonprofits about establishing a successful... ...

Improve Donor Engagement by Working Smarter, Not Harder

  For most nonprofits, marketing is a game of keep-up. You’re constantly working to maintain the status quo. You hustle and sweat and just when you think you’re getting ahead, another hurdle—like diminishing resources or changing donor expectations—makes its way into your path. You want to effectively move every donor through the marketing pipeline, but... ...

3 Tools to Help You Accomplish Your Nonprofit’s Vision

Your organization’s vision defines what you want to accomplish and the time frame in which you will get it done. It is your “Big, Hairy, Audacious Goal.” But how exactly do you tie vision to fundraising? Here are three tools that we’ve created to help nonprofits organize your ideas and implement a successful strategy. Tool... ...

The Key to Maximizing Nonprofit Gift Officer Portfolios

“How should our nonprofit distribute our potential donor list in a way that sets up each major gift officer for success, while still giving our organization the best chance to cultivate those gifts at the same time?” This is one of the most common questions we get when talking with nonprofits about establishing a successful... ...

How to Make Your Major Donors Feel Like Heroes

As fundraisers, it’s easy to feel overwhelmed. Making our fundraising efforts about ourselves (rather than our donors) is a temptation every fundraiser faces, especially when we’re in the midst of a busy season. However, one of the most important things we can to do is to train our brains to always think  about making your... ...

How to Find Hidden Gold in Your Annual Fund

  Many nonprofits think the top of the donor pyramid is where the money is; that it’s the best place to get the greatest return for their fundraising investment. It’s not. It’s true that with enough prospects, major gift officers will bring in more revenue in the short term and with a better ROI than... ...

7 Takeaways from #AFPFC Every Fundraiser Should Know

Editor’s Note: This post was originally shared as part of my series with Guidestar. To read other posts, click here. The fundraising part of my brain was on fire after attending the AFP International Fundraising Conference in Baltimore last month. I’ve been a fundraiser for 20 years and as VP of Training I am constantly... ...

A Quick Look into the Mind of Today’s Nonprofit Donor

There’s no denying that technology and communications are changing the world of fundraising. But these aren’t the only changes that nonprofits have to face when it comes to giving. Today’s donors are a lot different than those of the past. They have different expectations and values. They have different preferences when it comes to interacting... ...

An In-Depth Conversation About Donor Loyalty, Stewardship, and Retention

Donor retention, strategic stewardship, and relational fundraising are all incredibly hot topics in the fundraising world these days. Yet, it seems like nonprofits still have more questions than answers when it comes to improving donor loyalty. In fact, donor retention has been on a steady decline ever since 2006. What can nonprofits do to turn... ...

5 Ways to Identify High-Capacity Donors Hiding in Your Donor File

Do you have high-capacity donors hiding in plain sight?  Chances are you do and you may not know it. Most organizations are sitting on a wealth of donor intelligence data they don’t take the time to dig through. Today’s technology allows us to collect and analyze a plethora of data about our donors, but what... ...

Why Every Nonprofit Needs an Integrated Communication Strategy

An effective integrated fundraising approach engages prospects, increases donor response, and raises revenue while strengthening your brand across relevant communication channels. That means that development, communication, and marketing departments can’t exist in silos and expect people to be moved to action. Six Reasons Your Nonprofit Needs an Integrated Communication Strategy It’s time for nonprofits to... ...

Presentation: Four Trends That Will Reshape the Nonprofit Landscape

Earlier this month, Curt Swindoll had the opportunity to highlight four trends that are reshaping the nonprofit landscape with the Stanford Social Innovation Review. In case you missed it, here is an overview of Curt’s predictions and insights: The Future of Fundraising from Pursuant Trend #1: Nonprofits will engage donors face-to-face at every giving level... ...

4 Ways Technology Can Improve Donor Relations at Every Level

Fundraising has always been about building relationships with people who are or will be ready, willing, and able to give. Most nonprofits recognize that face-to-face interactions are the most valuable way to build those relationships. However, engaging donors face-to-face has traditionally been reserved for major gift development because it’s expensive, less scalable, and time-intensive. Conversely,... ...

How to Turn Year-End Donors into Life-Long Supporters

  Believe it or not, your year-end campaign doesn’t end on December 31. Planning strategic follow-up through February to establish and foster ongoing relationships with donors is one of the most valuable things you can do to use the end of the year to propel your fundraising efforts in the future. You will likely have... ...

3 Questions Every Nonprofit Should Ask About Data

“It is a capital mistake to theorize before one has data.” – Arthur Conan Doyle Retailers understand the value of relationships and they use data to personalize their interactions with you. And it works. Major companies invest significant resources collecting and analyzing data for the purpose of improving the way they interact with their customers.... ...

True or False: Your Nonprofit has a Culture of Philanthropy

It doesn’t matter if you are the CEO, major gift officer, program director, communications VP, CFO or Board chair, we are all in fundraising.  We may not all be soliciting gifts but we are all in development. One of the best parts of my job as vice president of training services is getting to work... ...

3 #GivingTuesday Follow Up Tips Every Nonprofit Should Know

  Happy #GivingTuesday! Up until this point, you’ve probably learned that a successful #GivingTuesday campaign demands a lot of planning. However, planning what you will do AFTER #GivingTuesday is just as important, if not more, than all the planning you put into the big day. 3 #GivingTuesday Follow Up Tips Every Nonprofit Should Know In... ...

How to Convert, Retain and Upgrade Your New #GivingTuesday Donors

A successful #GivingTuesday campaign demands a lot of planning. In fact, planning what you will do AFTER #GivingTuesday is just as important, if not more, than all the planning you put into the big day. Do nothing, to meaningfully convert your first time #GivingTuesday donors into making a second gift and you just wasted all... ...

10 Ways Nonprofits Can Embrace the New Rules of Donor Engagement

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey How do you decide if you should trust a person or an organization? That question is on the mind of every potential donor. So what does that mean for fundraising... ...

6 Questions Nonprofits Should Answer about Major Gift Officers

As expectations for nonprofit leaders continue to grow and annual giving continues to decline, many nonprofits have turned their focus to major gifts as a way to fund their mission. This has made the role of the major gift officer more important than ever. However, many nonprofits are struggling to establish the processes and systems that will... ...

INFOGRAPH: CASL vs. Can-Spam (and What it Means for Your Nonprofit)

Canada’s Anti-Spam Legislation has raised a new set of questions and challenges for many nonprofit organizations. One of the questions I’ve received most from fundraising professionals wondering how the country’s new laws will impact their digital communications strategy is how CASL compares to the Can-Spam laws that most nonprofits are familiar with here in the... ...

Report: 38% of Nonprofits Lack Technology to Track Donors

Technology has made it easier than ever for nonprofits to track donations, manage donors, and enhance their fundraising communication strategy. However, the latest research indicates some noteworthy trends when it comes to how many nonprofits are actually leveraging technology to operate more effectively. The Latest Report on Technology, Donor Management, and Fundraising Software Advice recently... ...

The “Big Problem” Nonprofits have with “Big Data”

Technology has given nonprofit organizations the ability to leverage data to engage donors in a way that wasn’t possible 10 years ago. One buzz word that has really taken off in the past few years is “big data.” But what exactly is “big data” and why have so many nonprofits struggled to leverage it in... ...

Why Nonprofits Struggle with Donor Relations (and How to Overcome Them)

  Despite their best intentions, many nonprofits struggle to cultivate relationships with donors that lead to long-lasting, high-capacity contributions. In fact, data shows that for every $5.35 raised, $5.54 was lost through attrition. In other words, even when annual revenue appears to be positive, after accounting for gifts lost through donor attrition, the overall number... ...

The Secret to Cultivating the RIGHT Donor

  Fundraising has only gotten harder.  We have more channels than ever before to communicate with our donors.  We’re still slowly climbing out the recession.  Finally, we are inundated with a huge array of strategies, tools and options for fundraising – galas, grants, direct mail, major gifts,  peer to peer, online fundraising, crowdsourcing, social enterprise,... ...

What Our Favorite Brands Can Teach Us About Donor Retention

When you think about popular brands like Southwest, Nordstrom, and Amazon, there’s one thing they all have in common — they’re all incredible developing life-long customers by building relationships. Successful brands know the importance of managing customer expectations throughout the purchasing process and they go to great lengths to not only meet expectations, but exceed... ...

An “Inside Look” at the Mind of Today’s Mega-donor

Giving money to charity is second nature in the United States, but in the eyes of Google’s CEO Larry Page, it could be the worst decision Americans could make. Nonprofit organizations have relied on contributions from major donors to fund their mission for hundreds of years. However, we can’t rely on the past to if... ...

How to Identify Your Donors’ Reason for Giving

Knowing how to “get inside the mind of a donor” and understand the reasons why they give can be one of the most valuable things you can do as a fundraising professional. However, just because it’s vitally important doesn’t mean it’s tremendously complicated. Last week, I had the opportunity to dive into the topic of... ...

10 Things Every Nonprofit Should Know about Gift Officer Accountability

  In the world of annual giving, fundraising metrics are standard fare. However, many nonprofits struggle to establish the same disciplines for their major giving program as those found in annual giving—even though the stakes are often higher. For example, just a 10 percent decline in the number of major gift donors can result in... ...

10 Ways Nonprofits Can Shift from “Pushing” to “Pulling”

Our society is living through one of the biggest shifts since the industrial revolution. For brands and nonprofits, this has forced us to rethink the way we engage our audience and motivate people to act. Gone are the days of earning attention through mass advertising. Pushing our message onto people doesn’t work anymore. It’s simply... ...

Donor Fatigue — It’s Not Always Because of the Ask

Often, when fundraisers hear the term, “donor fatigue,” they think of it as simply the result of too many asks to their file. But, is that really all it takes to create donor fatigue? On Friday, Nonprofit Quarterly released an op-ed piece from one of their contributors, Simone Joyaux, discussing the other hidden causes of donor fatigue through... ...

Do Giving Days Really Work?

I was reading this article about community giving days, and how they can drive one-day results for nonprofits. There seemed to be a lot of positive reinforcement for tactics like these contests hold the promise to draw new people to philanthropy, and offer the possibility of opening new channels to donors, volunteers, and general... ...

The Benefits of an Integrated Strategy

An effective integrated approach to fundraising will engage prospects, increase donor response, and raise revenue, while strengthening your brand across relevant communication channels. The Benefits of an Integrated Strategy When your organization employs an integrated strategy, you can: Identify your best donors and prospects. By tracking donor behavior and preferences, you can better engage your organization’s most dedicated... ...

Rethinking a Culture of Philanthropy: Leadership

It’s not uncommon for fundraising practitioners to speak of the culture of philanthropy that exists within their organizations. The term itself has become quite popular in recent years. However, what is uncommon is an ability to collectively articulate what exactly the phrase means, how it looks, how it should be measured, and how those whom... ...

Top 10 Tips For a Strong Year-End Campaign: Create Catalytic Events

Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to lift the giving levels of current donors.  In this blog series, we will review the steps to devising a strong campaign—including how to use data analytics... ...

Top 10 Tips For a Strong Year-End Campaign: Start Planning Early

The most important fundraising season throughout the nonprofit industry is just around the corner. Year-end giving amounts to an estimated 40-70 percent of many nonprofits’ annual budgets. The most charitable season of the year is a prime opportunity to secure new supporters and to lift the giving levels of current donors. A well-planned campaign based... ...

Developing a Successful New Donor Welcome Series

We encourage organizations to have a donor-focused approach to their fundraising. We want to build a relationship with donors, and communicate to them in a way that deepens their affinity with the organization and cause. So if this is our goal, and if this is going to allow us to be more effective fundraisers, why... ...

The Pursuant Group Acquires KMA Direct Communications

The Pursuant Group, a full-service fundraising and marketing communications consulting firm, announced their acquisition of KMA Direct Communications on January 11, 2011. KMA Direct Communications, located in Dallas, TX, was founded in 1984 to provide direct response marketing and fundraising to organizations doing important, life-changing work. Today, KMA serves a variety of organizations, including faith-based,... ...

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