Take your fundraising from transactional to transformational. Relationship marketing has completely transformed the way businesses interact with consumers. We think the same principles apply to fundraising. In partnership with Dr. Adrian Sargeant and Rogare, Plymouth...
Relationship marketing has completely transformed the way businesses interact with consumers. Volume 1 explores why the concept matters for nonprofits by assessing whether this can be transferred to fundraising and under what circumstances.
In Volume 3, leading relationship fundraising practitioners from around the world describe current trends in relationship fundraising and outline some of key challenges they think it faces, and what the profession needs to do to meet those challenges.
As the Executive Summary of the ground breaking Relationship Fundraising research, Volume 4 helps you put insight into action by summarizing the findings from volumes 1-3 and recommending future directions that relationship fundraising could take going forward.