Senior Segmentation analyst
Linda joined Pursuant on February 10, 2020. She spent her previous 19 years as a Sr.Database Marketing Manager at Easterseals. Linda has managed a constituent database of over 18 million records and was responsible for all direct response and telemarketing audience selections. Using various analytics tools, she worked to improve campaign metrics by refining or expanding the audiences. She also created reports and other output files from the database to support the needs of affiliates and other headquarters staff. Linda was heavily involved with two database conversions during her time at Easterseals. Prior to Easterseals, she was a Data Validation Analyst at Information Resources.
Why do you do what you do?
I am passionate about using data insights to help organizations make sound decisions. Working for anon-profit, I saw first-hand how the right data can help improve overall revenue and the health of their donor files. I am eager to use my experience and help other organizations understand their donors and fulfill their missions.
When Not Fundraising, I'm usually…
Cheering on my son at his high school basketball games, walking my two dogs, and catching up on my favorite TV shows.