Nonprofits have a natural opportunity to be incredibly effective at content marketing. Why? The story you have to tell is often a lot more compelling and easier to tell than for-profit entities. Because of this, you would think that nonprofits would see much greater results from content marketing. Unfortunately, the opposite is true.
According to a recent study by Content Marketing Institute, most nonprofits are struggling when it comes to figuring out content marketing. While 61 percent of nonprofit professionals use content marketing, only 35 percent say they are effective at it.
So why are so many nonprofits missing the opportunity to leverage content marketing to reach more donors and raise more money? Here are three reasons: